Sales Enablement & Customer Experience as One

On this podcast with Walter Pollard, we discuss:

  • Sales enablement and CX as one, a holistic view
  • What Customer Value Experience means
  • Working backwards from the customer outcomes
  • Shift from product focused GTM to customer centered GTC
  • Sales leading with value to have more meaningful conversation
  • Being in sales today requires person to be highly curious
  • Sales enablement becomes glue across their organization to understand customer
  • Focus on outcomes, from first contact to success