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eBook download - evolution to a holistic sales enablement system

An important trend happening across BtoB companies is the need to move from random acts of sales enablement to a sales enablement system that supports profitable revenue growth. This e-book covers what it takes to make this happen:

    • Define a clear definition of sales enablement that is aligned to your business
    • Understand current market drivers that has changed the way sales enablement is delivered
    • Understand the four key elements of a Sales Enablement System
    • Learn how to create a system model that aligns people, technology and content to the buying process
    • Understand how to assess the current level of SE maturity for your organization and the expected payback for moving to a SE system