The Frugalnomics Survival Guide

Tom Pisello – CEO, Alinean
The Frugalnomics Survival Guide is designed to help you navigate from product to value, fueling your expedition, highlighting the best path, and illuminating the dangers so you can survive the journey.

With this guide you will be able to reshape your content marketing, sales enablement strategies and customer conversations to get buyer attention, motivate interest, drive quicker decisions and reduce discounting. You ll have the opportunity to learn directly from leading analysts at SiriusDecisions, Forrester and IDC, and learn from the success and pitfalls of those who have already completed the passage including: ADP, Workday and Shoretel.n survive the journey.

Get the book